Year: 2014

Strategies to ensure that your link building attempts work well

ID-100215040Whoever said that the back link building technique for traffic generation didn’t work anymore was wrong. There are ways you can make Google approve of your backlinking strategies.

Google lead analytic and spokesperson Matt Cutts says that link building is going to last many more years as a good traffic attracting technique in the industry. Links work very well for assessing the reputation of various websites and links. Free link building software which delivers a slew of unnatural links however does not work that well since Google Penguin is specially made to detect the existence of unnatural or artificial links. In fact Google’s restraint towards links of dubious nature leads many analysts to question the utility of links altogether. Continue reading

What Are The 3 Elements Of Behavioural Economics That Can Increase Online Sales?

online salesThe main focus is not to drive traffic, but to increase sales. Each search marketer emphasizes on sales rather than traffic. It is easy to drive traffic to the site, but to convert them into potential customers is really a difficult task. This is where behavioural economics come to focus. Continue reading

What Statistics Have To Say About Pinterest Users?

StatisticsThe first question that would trigger in your mind is why people are so interested in Pinterest? It has been found that Conversion rates from Pinterest traffic is around 50% higher compared to other conversion rates from any other traffic. Pinterest is known to be a top social media site which acts as an influential advertising tool. Continue reading

How to identify triggers that activate Google spam filters?

Once you have spent a lot of time and money constructing the web interface of your business, it can be quite frustrating if your website keeps slipping down the rankings because of numerous trips on critical spam filters.

There are a lot of ways you can lose favor with Google and not all of those ways are decipherable as Google has pretty strong algorithms in place. Here are some simple situations to avoid if you want to keep rankings high in terms of SERP (search engine result pages). Continue reading

How to ditch domain names ruined by spammers?

domainBuying a domain name which has already been contaminated by spammers will generate a lot of problems. Matt Cutts generates tips to avoid this situation. Matt Cutts has officially appeared in a web video in order to resolve queries which have been posted from a Google follower and a website owner who accidentally brought a bad domain. Continue reading

Is the “no linking” strategy really translating into correct search engine results?

search engineIt’s a distinct possibility that links will not be seen as a relevant ranking influencer anymore? How does this influence SERP?

Yandex (the top Russian Search engine) and Google are both debating on the utility of links. In fact Yandex has already announced that it will no longer be considering the existing links in its newly configured algorithm. The latest algorithm by Yandex only has some commercially configured keywords and it is made in order to cater to regional places. You might think that what’s the use of learning what a Russian search engine is doing but it’s important for you to understand that signals the direction in which international search engines are now thinking. In fact in Russia, Yandex has 60% market share and also holds maximum market space in turkey, Belarus and Ukraine. The search engine Yandex employ all the latest technology in terms of search engine technology and this is why it’s a good example of global scenario. Continue reading

How to unravel the algorithmic mysteries of Google?

UnravelAlgorithms manager Matt Cuts of Google Inc decodes some of the mysteries presented by Google. He says that whenever a Google analyst is working on deciphering a shift in quality of content presented by a random site, he systematically collates information sent by thousands of raters employed by Google. The sole job of these guys is to keep evaluating the content and then categorizing it as great, okay, bad and spam. There are thousands of varying criteria that go into making such categorizations. The aggregate data is always presented in the form of a flux which either moves up or down on basis of responses to content in question. Whenever a particular piece of content changes, its flux also changes and this can be either good or bad. Continue reading

How to create buyer personas and re-organize your content strategy?

strategyIt’s necessary to have a concrete idea about buyer personas and buyer journeys. It’s essential that as a web content manager or a website manager you understand what your buyers/readers are doing online and analyze their shopping patterns. This way you will be able to customize your offerings to suit their demands. In this respect is also important to think about the perspective of the payer apart from the end user. For example in case of baby food (which the baby consumes), the mother is usually the one purchasing it. Continue reading