Once you have spent a lot of time and money constructing the web interface of your business, it can be quite frustrating if your website keeps slipping down the rankings because of numerous trips on critical spam filters.
There are a lot of ways you can lose favor with Google and not all of those ways are decipherable as Google has pretty strong algorithms in place. Here are some simple situations to avoid if you want to keep rankings high in terms of SERP (search engine result pages). Continue reading