Once you have spent a lot of time and money constructing the web interface of your business, it can be quite frustrating if your website keeps slipping down the rankings because of numerous trips on critical spam filters.
There are a lot of ways you can lose favor with Google and not all of those ways are decipherable as Google has pretty strong algorithms in place. Here are some simple situations to avoid if you want to keep rankings high in terms of SERP (search engine result pages). Continue reading
Buying a domain name which has already been contaminated by spammers will generate a lot of problems. Matt Cutts generates tips to avoid this situation. Matt Cutts has officially appeared in a web video in order to resolve queries which have been posted from a Google follower and a website owner who accidentally brought a bad domain. Continue reading
It’s a distinct possibility that links will not be seen as a relevant ranking influencer anymore? How does this influence SERP?
Yandex (the top Russian Search engine) and Google are both debating on the utility of links. In fact Yandex has already announced that it will no longer be considering the existing links in its newly configured algorithm. The latest algorithm by Yandex only has some commercially configured keywords and it is made in order to cater to regional places. You might think that what’s the use of learning what a Russian search engine is doing but it’s important for you to understand that signals the direction in which international search engines are now thinking. In fact in Russia, Yandex has 60% market share and also holds maximum market space in turkey, Belarus and Ukraine. The search engine Yandex employ all the latest technology in terms of search engine technology and this is why it’s a good example of global scenario. Continue reading
Algorithms manager Matt Cuts of Google Inc decodes some of the mysteries presented by Google. He says that whenever a Google analyst is working on deciphering a shift in quality of content presented by a random site, he systematically collates information sent by thousands of raters employed by Google. The sole job of these guys is to keep evaluating the content and then categorizing it as great, okay, bad and spam. There are thousands of varying criteria that go into making such categorizations. The aggregate data is always presented in the form of a flux which either moves up or down on basis of responses to content in question. Whenever a particular piece of content changes, its flux also changes and this can be either good or bad. Continue reading
Surges in IT have ensured that confusion and lack of conclusive plans in digital campaigns are now history. Here are the top tools that will help you drive forward your SEO plan. Continue reading
Link building has always been a hot topic in SEO. If you are aware of SEO strategies, then you should definitely have the basics of link building and its importance in SEO. But, there are still people around who are new to this idea, so here is a quick thought on link building. Continue reading
You must be familiar with Murphy’s Law which says “anything that can go wrong will go wrong”. Therefore, you should not take anything for granted. While talking about SEO, the area which can potentially go wrong is online public relations. Continue reading
For all the multi-located brands it is very essential to provide strong local search facility with easy visibility. Quality of top search engines like Google increasing every time so terms regarding local branded and unbranded have vital roles now in search engine result pages. For this credit must be given to Graph and Local Carousel. Continue reading
Not before so long Google page layout algorithm has been refreshed causing noticeable changes in rankings of various web pages. This is not all, but also the amount of ads at the top of the pages has increased too. Continue reading
The business of website designing has been flourishing day by day. There are many professional designers who claim to present your business online in way that automatically attracts the attention of people who are supposed to get just a single glimpse. Quick Innovations has a mushroomed network in this context where you can get a perfect combination of quality as well as demonstration. Continue reading