Mobile phones have become an important part of our lives. Today, people use mobile phones to compare prices, check daily deals and read restaurant reviews. A mobile website should be designed in such a way that it should publish valuable information. Some of the latest phones like iphones, smartphones and Google Android phones can display a desktop website. But it is still important to have a mobile website design that will be suitable for small screens and will also be good for images, videos and touch screen.

Web applications and websites that are optimized and developed for mobiles, utilizes the screens, delivers specific features and makes use of bandwidth for dealing with lower speed connections.

Desktops and mobiles are different in their usage, so the best way to create a friendly visitors experience is by developing separate websites for mobiles and desktops. Before designing a mobile website the following factors have to be considered that is navigation, information architecture, objectives and goals, user performance and audience.

Creative design and branding

While developing a mobile website it is vital to transfer vital information from desktops website. Mobile screens do not appear like laptop and desktop monitors, so it is necessary to ensure that the textual colors and background contrast, which makes the content readable.

Navigation

Navigation plays the most important role for the success of a mobile website. Mobile navigation should only include relevant links and the visitors should easily access other navigated items.

Simplicity

Simplicity is the real key for the success of a mobile website, which means all the functionalities and contents that are not necessary should not be included. Besides this, there are many usability issues like auto sensing, feedback and communication, page loading speed, fields and forms, labeling and alt tags.

Colours

Colours play a prominent role for the success of a mobile website. A colourful website can attract a visitor. So it is important to choose the colours wisely as each colour has different meaning and emotion.

Mobile phones web browsing is very soon going to become the major platform for accessing the internet. With the help of mobile phones people are browsing internet any time and at any place.

Designing a mobile website also depends upon age and gender of the target audience. For instance, a mobile website should be entertaining if the target audience is between the ages of 18 -25 years of age.

Feature phones and landing pages should be quick, simple and not to forget it should be eye catchy. Traditional websites include video content and flash and do not match mobile platforms. If you don’t create mobile version of your business website then there will be poor visitor’s experience and unsatisfied customers, which will ultimately lead to loss of sales and profits.

Targeting mobile savvy persons

Mobile savvy’s are the persons, who can’t stay a minute without their iphones and blackberries. Mobile savvy’s prefers to access internet through their mobiles rather than using their desktops. So targeting them from any other method can be waste of time, money and energy.

Description

A mobile website is designed to be accessible on various wireless platforms like smart phones, I phones and tablet phones. Mobiles are encompassing all the industries and the number of mobile users accessing internet is rising every minute. A mobile website is the best platform for business people to market their products through cheap and user-friendly mobile websites that does not have any maintenance. Through a mobile website you will be able to reach smart phone users and attain higher ranks on the major search engines.