Once you have spent a lot of time and money constructing the web interface of your business, it can be quite frustrating if your website keeps slipping down the rankings because of numerous trips on critical spam filters.
There are a lot of ways you can lose favor with Google and not all of those ways are decipherable as Google has pretty strong algorithms in place. Here are some simple situations to avoid if you want to keep rankings high in terms of SERP (search engine result pages).
Avoid spammy domain names
If you try and ape popular domain name and register your website with a too –similar name, Google will easily catch and penalize you. Similarly a misspelled concocted version of a rival’s domain will not fetch you misdirected traffic flows for long.
Another action which will earn your penalty points is using high number of redirect links to your homepage.
Don’t confuse your viewers
Google routinely looks for websites which improvise content, present it in a cohesive way and doesn’t confuse their visitors. This means that you cannot serve the main page as a splash with no content while forcing viewers to constantly jump to newer file names in order to discover the text that they were looking for. All major search engines are also critical of frame used on the main landing pages.
Don’t do OTT Adverts
OTT basically means over the top and is another name for blatant forceful adverts on popular social networking groups focused on unsuspecting groups of people who do not want to be bombarded with your messages. Another way to activate spam filters is to not canonicalise un-appended URL’s with a lot of ampersands, user IDs and session IDs.
Be technically perfect
When you are operating a commercially or publically relevant website or blog, your technicalities should be in order if you want to preserve organic traffic flows. One sure way to get caught in a spam filter is to let error pages with “session expired” notices come up in the search results of users. Another great way to trip is to constantly use similar title tags on all pages in website or to use ridiculous sounding title tag on important pages.
Pay attention to the content
Where Google and all other major search engines are concerned the “content is always the king”. Don’t try stuffing the text with keywords as Google will treat it as spam. Do not stuff plug-ins with notifications of new content when actually text has not been updated or your antics will be caught either by Penguin or Panda. If someone tries purchasing domains which had good viewership ratios in the past and then try inorganically attracting traffic by redirecting to completely different links then this process is not going to fetch favorable results.
Don’t link yourself to failure
Encouraging content spamming and linking out to unapproved websites will only fetch trouble. Do not hide links in unseen corners of the website. None of the matter presented in website should be meant only for SEO spiders as this falls under categorization of hidden text. Most of the website flow should be free of useless phrase like click here and read more.