It’s important for every company either they are in product selling business or service industry, they must concentrate on marketing and plan effective marketing strategies so that the business runs smoothly in terms of healthy cash flows of the company and further expansions in business. Many of us who are already involved in typical marketing plans know that, we must look up those mediums where there is a huge following and gathering of people, so that we can introduce our product or service in that area, like news papers, tv ad’s, radio, promotional activities and direct home marketing etc.

Since the digital medium also started playing an important role in every one’s life and use of electronic gadgets has started increasing than to the expected level, now its time for all the companies to look for and plan their marketing by using digital mediums.

Inbound Marketing:

Today there are more than three billion people who are using internet for various reasons, purposes and it is projected to increase day by day from its present usage numbers. In inbound marketing the target audiences and prospects number is increasing day by day, this is designed to bring the online users towards your company’s online platform from where the customers can access the information, details and cost of the products and services what you are offering.

There are various ways in which the inbound marketing can be planned effective and efficiently. By using direct email marketing, social media platforms, search engine optimization, search engine marketing and affordable web design will help the online users to land at your online platform and with effective interaction the users can be converted into prospect users.

Comparatively with out bound marketing, the cost of inbound marketing is 60% cheaper on each lead. Since the inbound marketing initial cost setup is less and reaching capacity is more. The brand awareness, credibility, value proposition, less expenditure on marketing and engagement with the online user are the major advantages with inbound marketing.

Out Bound Marketing:

Whenever you think of marketing and if you are coming up with the ideas of news paper ads, promotion events, brochure, flyers, cold calls, big Banner ads at various locations in the city, sponsoring events and TV ad’s then all these ideas fall under the category of “ outbound marketing”, which every company use to follow all these days.

It’s nothing but the traditional marketing and its budgets are high for the companies to handle, unless you spend huge money on out bound marketing mediums then it’s very difficult to expect a good business and customer foot falls into your place. It has become very difficult for the companies also to trace back the leads and get the maximum return on investment.

Where as in inbound marketing system, the company people or the owner can trace back each lead from where it has generated and expenditure spent on that particular marketing tool. By using relevant key words and by optimizing the search engines we can do effective campaigning in inbound marketing which is less in cost, high in yield and easy to trace back, comparatively with the out bound marketing. It’s very important for the companies to understand the customers changing mind set and also important to know the customers presence area and pitch the product and service effectively. With the support and under the supervision of the market experts we must plan good and effective marketing strategies for better returns and prospects. Inbound marketing creates the two way engagement at lesser cost and increase the chances of converting the online user into prospect customer, whereas in outbound it’s difficult to bring the customer into easy way of engagement. So choose the right tool for better results.