For any website, domain name plays a key role that depicts your identity. With this domain name, you are visible to people all over the globe. Furnish your business a step ahead in the correct direction for picking the ideal domain name. Follow these steps to choose a perfect domain name for your business.
1. Distinctive
Make sure that the domain name should be inimitable, as it contributes a major part of your business.
Don’t choose something that is simply confused with an opponent’s website -make it unique. Try to evade pluralization for example.com vs. examples.com, as your real name is previously taken – this will only direct to lost traffic for you and acquires a higher bounce rate due to customers landing on your site unintentionally.
2. Can remember easily
A short domain name is preferably sweet. If your domain name consists of more letters and words there is a chance that someone will find it wrong or forget it. Also, make sure that your domain name should be appropriate to your business so that it would be easy to remember for the audience.
3. Utilize a proper domain name tool
There are several domain name tools available for free on the internet. These tools will help you to select some quality and potential domain names for your business.
For example, domainsbot.com is one of the famous tools to suggest you a proper domain name for your business model. They will create a list of possible domain names from input keywords and also assists on-site domain purchases.
4. Should be Finger-Friendly
Pick a domain name that is simple to type, easy to memorize, and easy to verbalize.
Generally, irritable names are more marketable and catchy names can stick to your mind. It would be ideally great to avoid domain names with more than two consecutive letters. No doubt, search engines might correct a user’s wrong attempt at hand-typing a particular domain name, but probably it might also lead them in all types of wrong directions. I am sure that most of us might one time or the other misspelled a domain name and wrecked up somewhere.
5. Should be Keyword significant
In the earlier period, having at least one of your keywords in your domain name was vital, conversely, due to the Google EMD update, this became a redundant rule. The EMD (Exact Match Domain) is a sort of filter that Google bombarded in 2012 to make sure that sites were not acquiring prominent search result rankings merely as their domain name is incorporated with a relevant keyword. It is still a fine idea to premise your domain name around a relevant keyword, as it will assist your first-time visitors an instant idea as to precisely what you offer.
6. Evade punctuation’s and numbers
Punctuation leaves your customer in great confusion. Most well-known URLs of famous companies are of plain text. Putting a punctuation mark will increase your probability of losing traffic to other websites. Also, avoid numbers if possible, except if your business name consists of a number.
7. Make your business Brand able
The desirable brand name is what that depicts your company’s brand image. Catchy domain name is what makes people remember your business. Trustworthy services will obviously mark up your brand among the people in turn will get you more profits.
8. Preferable domain extension is needed
There are so many domain extensions available based on your requirement like .com, .net, .org, .biz etc. Based on the expansion level of your business you can select domain extension. But, initially select the extension with a great future vision because you cannot change it in your future.
A domain name alone cannot make your entire website, but it would be an added benefit. Even the website design and marketing also plays a major role to achieve success. Quick Innovations is the leading web design agency in London. Mostly, known for their creative and affordable web design services London.
