If you’re interested in marketing your business online you can’t escape hearing about content marketing. It’s everywhere you look, or listen. But so what? What does content marketing actually mean how to helpful for your online business?
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of information you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. This information can be presented in a variety of formats, including news, video, white papers, e-books,info graphics, case studies, how-to guides, question and answer articles, photos, etc
The following info-graphic by Curata offers top essential content marketing metrics, such as consumption, retention metrics, sharing metrics, engagement metrics, lead metrics, sales metrics, and production/cost metrics
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