Year: 2019

A Few Effective and Cheap Web Design Tips that Attract More People

Making a website attractive and easy to scroll is essential to increase the audience. There are numerous Cheap Web Design tips that businesses can implement to do so. Some of these include using visual cues, long pages, etc.

With the total number of websites almost touching 2 billion, the burden is now on web design companies to deliver a unique and appealing product to clients. The rising number of such companies has also created significant competition.

Web Design London

Businesses also look for a website that stands out from their competitors. As per The Effect of Aesthetics on Web Credibility, first impressions are 94% times related to design. 88% of visitors are less likely to return to a site after a substandard experience according to The Gomez Report.

Firms don’t have to sweat as there are aplenty Cheap Web Design tricks that can attract the audience without lowering bounce rate.

Few such effective tips are mentioned below:

  1. Using images of people

Putting large-scale images of people in home pages is one of the ideal ways of increasing visitors through web design. Basecamp found that doing so escalates the conversion rates of businesses by more than 102%.

However, using cheap stock images with Web Design London is not the right way to do the above. The reason:

  • Competitors are using them too.
  • Too many stock images create suspicion among visitors.
  • They don’t make the website look genuine.
  • Individuals may have already seen the image before.

Hence, companies must put only premium stock photos or use pictures of individuals they know personally.

  1. Refrain from using sudden dark colours

One essential Cheap Web Design tip is to not use dark colours suddenly on a page. Dark colours are generally added to a website at the bottom. Hence, visitors assume they have reached the end.

Adding a sudden patch of dark colour in the middle will indicate the same. An individual stops scrolling after coming across the same even though there is more to the website.

These are known as “false bottoms”, and companies must refrain to use these in their websites.

  1. Make a long scrollable page

The majority of web design companies craft websites with sliders, tabs, accordions, and carousels.

The problem is that the majority of people ignore all of these. Hence, having a long page that includes all the information is the right way to go.

Up to 76% visitors scan through a site without. So, having a long scrollable page can make them stay longer on the page.

Applying effects like parallax scrolling to a one-page website can increase traffic even more. Web Design London companies have expertise in implementing such effects.

  1. Use visual cues

Having a pop-up to ask individuals to subscribe or register only makes them skip the same. Visitors consider these exceptionally annoying.

Using images of people or arrows that point to forms are more effective. These visual cues can guide individuals’ eye to a specific section of a page according to a study by CXL.

Employing these simple and easy tips on a website can increase traffic along with conversion rates considerably.

3 Important Considerations before Selecting a Website Design Company London

In this digital age, it is imperative for businesses to have their websites. Thus, to collaborate with the right Website design London agency, you must check whether it provides a support system, transparency, and client base research.

Website design London

One thing every businessperson knows for sure is internet has become THE most competitive market. More or less every business, irrespective of its size, has an online presence that helps them to communicate with potential customers. Thus, in turn, aids in sales increase and business growth.

Therefore, it is essential for businesses to collaborate with an efficient website design London company. Such an endeavour can help in creating a site that will act as the first contact point between a company and its potential online customers. Not only is this, but having an operational website is also like a 24×7 store on the digital platform.

So, what are the things to consider before hiring a website designing company?

As per statistics, more than 4 billion of the world’s population are actively using the internet. Thus, selecting the right London website design company can help in building an effective site. As you already know, your business will witness a significant impact.

So, go through these pointers before singling out on a website designing company.

  1. Provision of a support system

After the website is launched on the internet, on-going support for the site plays a crucial role. Thus, if those web designers come with the assurance of providing support systems post the launch, you don’t have to worry about its maintenance.

Also, if there’s a glitch in the email, domain or content management, hosting, or website functioning, the organisation for website design London will look into those problems immediately.

  1. Enough room for transparency

Designers often provide professional, cost-effective, and good quality web designs. But, the possibility of several hiccups due to the dearth of transparency remains. Miscommunication between the designer and its clients also tag along more errors.

Thus, associating with design teams that are easy to talk or reach is always helpful for a business owner looking for help to develop his/her website. It will foster honesty as well as reduce the chances for mishaps. It is also recommendable to discuss project outline before beginning. This is a precautionary measure to avoid additional charges at the end.

  1. How well the London website design company researches the client base?

It is essential for web design companies to research their client base thoroughly. That’s because website designs are not universal and do not have the same appeal to all age groups. Each population segment has particular preferences; thus, the designers need to identify your target audience before developing the site.

The best way of doing this is conducting comprehensive research including analysis and survey of the company’s and its industry’s recent trends. Also, you have to hand over the details of your company for them to double-check their findings.

Adhering to these rules will help companies associate with the right website designer.