Month: April 2014

How to ditch domain names ruined by spammers?

domainBuying a domain name which has already been contaminated by spammers will generate a lot of problems. Matt Cutts generates tips to avoid this situation. Matt Cutts has officially appeared in a web video in order to resolve queries which have been posted from a Google follower and a website owner who accidentally brought a bad domain. Continue reading

Is the “no linking” strategy really translating into correct search engine results?

search engineIt’s a distinct possibility that links will not be seen as a relevant ranking influencer anymore? How does this influence SERP?

Yandex (the top Russian Search engine) and Google are both debating on the utility of links. In fact Yandex has already announced that it will no longer be considering the existing links in its newly configured algorithm. The latest algorithm by Yandex only has some commercially configured keywords and it is made in order to cater to regional places. You might think that what’s the use of learning what a Russian search engine is doing but it’s important for you to understand that signals the direction in which international search engines are now thinking. In fact in Russia, Yandex has 60% market share and also holds maximum market space in turkey, Belarus and Ukraine. The search engine Yandex employ all the latest technology in terms of search engine technology and this is why it’s a good example of global scenario. Continue reading

How to unravel the algorithmic mysteries of Google?

UnravelAlgorithms manager Matt Cuts of Google Inc decodes some of the mysteries presented by Google. He says that whenever a Google analyst is working on deciphering a shift in quality of content presented by a random site, he systematically collates information sent by thousands of raters employed by Google. The sole job of these guys is to keep evaluating the content and then categorizing it as great, okay, bad and spam. There are thousands of varying criteria that go into making such categorizations. The aggregate data is always presented in the form of a flux which either moves up or down on basis of responses to content in question. Whenever a particular piece of content changes, its flux also changes and this can be either good or bad. Continue reading

How to create buyer personas and re-organize your content strategy?

strategyIt’s necessary to have a concrete idea about buyer personas and buyer journeys. It’s essential that as a web content manager or a website manager you understand what your buyers/readers are doing online and analyze their shopping patterns. This way you will be able to customize your offerings to suit their demands. In this respect is also important to think about the perspective of the payer apart from the end user. For example in case of baby food (which the baby consumes), the mother is usually the one purchasing it. Continue reading