The main focus is not to drive traffic, but to increase sales. Each search marketer emphasizes on sales rather than traffic. It is easy to drive traffic to the site, but to convert them into potential customers is really a difficult task. This is where behavioural economics come to focus. Continue reading
The first question that would trigger in your mind is why people are so interested in Pinterest? It has been found that Conversion rates from Pinterest traffic is around 50% higher compared to other conversion rates from any other traffic. Pinterest is known to be a top social media site which acts as an influential advertising tool. Continue reading
Once you have spent a lot of time and money constructing the web interface of your business, it can be quite frustrating if your website keeps slipping down the rankings because of numerous trips on critical spam filters.
There are a lot of ways you can lose favor with Google and not all of those ways are decipherable as Google has pretty strong algorithms in place. Here are some simple situations to avoid if you want to keep rankings high in terms of SERP (search engine result pages). Continue reading