Google Adwords is has encouraged many advertisers for displaying networks in pay per click advertising. But, some advertisers have felt that there is a lack of quality in these websites because the conversions are low.
Google has been trying hard to overcoming this issue by providing search network that shows the select option. Display select method utilizes enhanced methods and signals for determining display network websites through, which the advertising ads will be performing their best. So, rather than showing displaying network websites that is dependent upon things such as keywords, Google is looking for performance and quality for displaying select.
According to a study, Google found that search network, which includes display select utilizes enhanced methods and signals for predicting the time and place where the advertisements will be most likely performing. This means the advertisements will be revealed to a small number of customers who will be interested in the offerings. When we compare to the older version of campaign, initial testing’s have revealed that on an average we will be experiencing 35% higher rate and 35% lower rate for each customer when they buy display portions for their select campaigns and search network.
Google’s network is presently reaching 90% of global audiences, which includes two million publishing websites. It also includes numerous large branded that gets high traffic. If you are presently using display and search networks you have to type adwords, you should ensure that they should be removing this within few weeks and encourage the marketers to change to display and search network select.
Advertisers who are managing their display campaigns and search campaigns don’t require changing anything.