A Web Design should account for both efficiency and aesthetics. Business owners are prone to making common mistakes that hamper the appeal of a website. By avoiding these mistakes during a session with a London Web Design agency, one ensures website efficiency.
Web Design’s primary purpose if to combine form and function in a way that makes a website enjoyable, interesting, navigable and usable. A compelling and efficacious website isn’t an option for businesses. Investment in quality web design reciprocates by boosting sales and increasing conversion.
Ideally, an Effective Website should provide –
- A user-friendly experience
- On-going sales
- A steady flow of leads
To attain all of the above goals, there are certain parameters that a website must meet. Even after hiring an expert agency, chances that the website will not turn out as useful as envisioned remains. It’s because, many new businesses make mistakes with design choices, that are easily avoidable.
So, let’s look at some of the mistakes to avoid while designing a new website.
Mistakes to Avoid in Website Designing
- Overcrowded Home Page
A home page with a large number of images, texts, and an overwhelming amount of details will deter a visitor right away. One needs to avoid busy designs at all costs. A confusing site is one that features a variety of typefaces, colour pallets, images, themes that don’t relate to each other in any way. Trying to convey too many ideas at once lead to this issue.
Tips to Avoid OverCrowding – Don’t view the site as an individual component; rather think of it holistically. When designing a website, try to stick to a single theme and one typeface. This facilitates a clean as well as Cheap Web Design.
- Confusing CTA
A call to action written in a complicated language will surely discourage a visitor to convert. CTA should be concise and tell the visitors what they need to do. There should be enough information telling the visitor about the reward of taking action, as per the CTA suggestion. Moreover, one needs to ensure they don’t cross the fine line between helpfulness and overt marketing.
Tip – Avoid wrong placement of CTA. These phrases must be placed with the correct images and should link to the correct window. Experts in London Web Design agencies understand this and will help you with it.
- High Loading Time
The online audience highly prefers instant gratification; therefore, they are likely to abandon a page when it takes too much time to load. 47% of people expect a load time less than 2 seconds. Moreover, in the case of mobile browsing, the number jumps up to 53%.
The optimal loading time – Avoid a website design with a loading time of more than 3 seconds.
- Not Capturing Customer Information
One must not overlook the benefits of creating a home page opt-in window. Such features, increases the likely hood of a customer returning and taking further interest in your products and services.
- Failing to Invest in Analytics
Additionally, not investing in proper integration of analytics tools is a major mistake. The only way to assess a website’s performance is by analysing the data about visitor behaviour in it. Agencies that offer Cheap Web Design will be able to perform simple integration of tools like Google analytics on a website.
With this knowledge of common mistakes to avoid, it’s easier to leverage the full potential of an agency in London Web Design. So, be mindful and create an amazing website for your business today.