Not before so long Google page layout algorithm has been refreshed causing noticeable changes in rankings of various web pages. This is not all, but also the amount of ads at the top of the pages has increased too.
As per Google’s Matt Cutts’ tweet, a fresh and new algorithm has been introduced in Google on 6th February, but details of the story and its impacts are yet to be unveiled. It is to be noted that in January, 2012 Google had added the concept of page layout algorithm and updated this in October, 2012.
The updated algorithm of Google allows those sites to stay on top which have light content and heavy ads on user content places. Cutts had announced in October at Pubcon that the key change to Google was to target especially sites which have more ads present above the fold. All the website rank seekers should change their web pages accordingly as suggested by him.
If you see the front and center of a web page and find top above of the fold is full of ads and no information you want from that page then surely your impression will become down. As per user experience the rating will become further down. As said by Cutts on October, they are trying to implement the same operation in the next algorithm which will be introduced in next iteration.
Along with the changes in the algorithm another thing is also added to it which can also put a large impact on users. He mentioned that other languages than English such as Russian and Arabic languages will have bigger impact and this news can be shocking for many users.
Many people had thought this new algorithm otherwise and in a positive way. They had speculated that the websites having web pages which have no ending in scroll technique and most places are filled with white spaces and font size is bigger than it should be. All these have become common in the news headlines in the websites, but the regular sites are getting more demand now.
Though many changes have been made in the Google page layout algorithm, but it is not necessary that rankings of all the websites have been changed. Therefore you should immediately check your website’s ranking in Google search engine. If this change has brought any impact on your website then ask for the analytics experts to check whether any change has occurred on its performance on February 6 or after this date. But webmasters should be clear about one thing that their sites will be affected mostly if the base language of their website is not English.
For small to large businesses correct page design has become extremely necessary. Google’s new page layout algorithm doesn’t allow the websites having old formats now to stay at the top. You should immediately contact your website designer to manage the content and design as per latest search engine optimization techniques.
